KP issues guide on Nuts segment as it celebrates 70th anniversary
KP Snacks today unveils a newly developed retailer support guide on how to drive sales within the Nuts segment. The launch of the informative new guide coincides with the UK’s number one Nut brand, KP, celebrating 70 years of delivering great-tasting, high-quality nuts.
Providing the latest data and insight on market trends, the new retailer guide explores how to boost Nuts sales by focusing on key occasions such as “Big Night In” and on-the-go snacking. Drawing on KP’s research and retailer trials, the guide also delivers clear ranging and merchandising advice to help retailers better understand the market and capitalise on nuts.
The comprehensive guide highlights the strength of the Nuts segment which is growing in value +13.8%, ahead of the overall CSN category[1]. Nuts are an essential part of the CSN market, and KP continues to lead the segment with a 25.6% share of the Nuts category, more than five times the size of the nearest branded competitor[2]. The KP brand is growing ahead of the Nuts segment at +19.4%[3].
The guide spotlights top-selling SKUs in the Nuts segment, while also emphasising the importance of stocking the right formats. Over half of Nuts sales in Symbol and Independent stores come from PMPs so retailers should be ready to capitalise on the popularity of this format. KP’s market-leading £1.25 PMP range features four of the top ten Nuts SKUs in Symbols and Independents, and was updated earlier this year with the addition of a eurohole to improve merchandising options.
Matt Collins, Trading Director, KP Snacks says: “As we celebrate 70 years of KP, we are keeping our valued retail partners front of mind. We are proud to be using our expertise and category insight as a market leader to help retailers thrive in the segment, driving sales and category growth.”
Find the new Nuts category retailer guide on the SnacKPartners website at https://kpsnackpartners.com/retailer-guides/
[1] Nielsen IQ, Total Coverage, Total Value 09.09.23
[2] Nielsen IQ, Total Coverage, Total Value 09.09.23
[3] Nielsen IQ, Total Coverage, Total Value 09.09.23
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