Oasis – the no. 1 juice drinks brand in GB[2] – has partnered with TV favourite Ekin-Su to surprise and delight fans in London at ‘Ekin-Su’s Lunch Truck’, as part of the brand’s empowering new ‘Be Your Own Oasis’ campaign.
‘Be Your Own Oasis’ encourages people to love themselves just the way they are and is a bold take on the current trend for continual self-betterment and the pressures that come with it.
Visitors to the lunch truck in Shoreditch yesterday were treated to the Ekin-Su Meal Deal, consisting of a fruity Oasis juice drink, a Turkish wrap, and a compliment from Ekin-Su herself – keeping Oasis front of mind with consumers on their lunchtime shopping mission.
Ekin-Su said, “I’m all about loving yourself for who you are and spreading that message, so Be Your Own Oasis is the perfect campaign for me to get involved in.”
The campaign builds on the brand’s continued success – worth nearly £90m and enjoying 25% growth[3] – by positioning Oasis as the go-to option for young adults in need of a refreshing, fruity drink to enjoy alongside a meal or snack.
[2] Nielsen Total GB MAT val WE 18.06.2022
[3] Nielsen Total GB MAT val WE 18.06.2022
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