One Stop has completed its third range reset of 2025 with its extended beer and wine selection to engage new customers as well as responding to the needs of its current customer base. From insights, the convenience retailer has brought in a total of 55 new lines across its category, including brand-new, popular products in ready to drink, wine, beer and low and no.
One Stop’s alcohol overhaul is a conscious reaction to feedback from customers across its estate, wanting to see a wider selection of popular wines, craft ales and low and no alcohol options. It’s also an extension of its sustainability efforts. Understanding the environmental impact of glass, One Stop now stock more canned wines and ales – with an added bonus of these products sitting in a multibuy.
“We’re excited to launch more premium products across our beer and wine category. Some specific highlights include introducing premium cocktail ready to drink lines such as SERVED and AU as well as stocking the popular French wine, La Vielle Ferme White and La Vielle Ferme Rose. We know these lines are in demand, particularly with the Gen Z audience,” commented Head of Product at One Stop, Henry Maulik.
One Stop are known for their market-leading offers and promotions, including its 3 for £6.50 on a variety of alcohol beverages and to give customers a wider choice – to mix and match on their favourite flavours and strengths. They have also added in an additional 2 for £5 tier to this offer responding to the growing trend for reduced alcohol consumption but also helping customers manage their budgets.
The convenience retailer has reduced their range of single bottle ales and replaced them with an EXCLUSIVE range of premium pint can ales with a fantastic offer of 4 for £6 or £1.75 each. One Stop have also introduced a range of 440ml craft cans including Northern Monk Heathen 440ml, Northern Monk Faith 440ml, BrewDog Elvis Juice 440ml, BrewDog Double Hazy 400ml, Beavertown Heavy Gravity 440ml and more! These will be available to buy on a mix & match at 2 for £5.50.
And it’s not just ale drinkers who now have more choice, cider drinkers are also in luck with One Stop broadening its Thatcher’s range ahead of – hopefully, a hot – summer. Customers can now pick up refreshing fruity flavours such as Juicy Apple and Cloudy Lemon.
With low and no on the rise, Henry explains how One Stop are catering more to its health-conscious customers: “Customer mindsets and behaviours are constantly evolving and it’s important that we’re providing products that suit their needs, and this goes for our customers who opt for low and no alcohol options. Alongside the fantastic changes we’ve made across the category, we’re pleased to extend our low and no range by stocking Peroni Nastro Azzurro 0.0% 330ml 4 pack and Kopparberg Alcohol-Free Strawberry & Lime 500ml. These products will sit next to our other existing low and no alcohol drinks.”
Turning to the dark side – with Guinness continuing to be an in-demand product – One Stop have also brought in 4 pack Murphy’s Stout.
This category reset also comes as a benefit to One Stop’s franchisees.
John Miller, Head of Franchise at One Stop, comments: “Category resets are an exciting time for our Franchise estate. The refresh of products and expansion will certainly help with our Franchisee’s sales and profitability. Leaning into popular must-have products such as the range of ales, canned cocktails and wines will generate interest and increased footfall.”
Until Monday 19th May 2025, One Stop customers get take part in the ultimate memory game, in partnership with Kopparberg. All they need to do is click here pair the Kopparberg cards within 30 seconds for a chance to win a garden party bundle!
Comments are closed.