As demand for healthy, high protein snacks grew by 40% in 2019– the World’s No.1 sports nutrition brand – Optimum Nutrition – has partnered with Unitas Wholesale to help independent retailers build the category, meet consumers’ evolving needs and drive revenue.
Optimum Nutrition is part of the Glanbia Performance Nutrition portfolio of brands including BSN and Nutramino and offers a unique mix of high protein snack formats at tiered prices.
Glanbia Performance Nutrition with Optimum Nutrition as lead brand will become Unitas’ Category Champion for the emerging high Protein Snacking Category. Through Unitas’ channels, including the Plan for Profit platform, convenience retailers will learn how to grow their high protein snacking sales, distinct from confectionary, meet consumers evolving needs for a choice of high protein formats and gain tips to drive additional profit.
Having powered England Rugby to the World Cup final and building on more than 30 years of heritage in sport and the gym, Optimum Nutrition is fast becoming the go to high protein snack brand for active consumers in the UK. Optimum Nutrition has a range of protein bars formats designed for convenience retailers. The ultra-soft Optimum Bar (£2.29) and crunchy Protein Crisp Bar (£2.29) have proven popular since launch in 2019 and are complemented by two addition formats in the Nuta-Go Low Sugar Protein Wafer (£1.79) and new BSN Protein Bar (£1.49) which are all available through Unitas Wholesale channels including Dhamecha Cash and Carry from mid-December.
With more than 30 years’ experience in the sports and active nutrition industry and as the World’s No.1 Sports Nutrition brand – Optimum Nutrition and Glanbia Performance Nutrition can bring unique insights into the consumer motivations that drive protein snacking and revenue for retailers.