Quaker, the popular breakfast range and Britain’s bestselling porridge brand, has launched a campaign to restage the brand by communicating the power of the oat. Featuring the strapline ‘I owe it to Oats,’ Quaker’s campaign features a trio of personal stories focusing on the brand’s health pillars, Gut Health, with fibre for healthy digestion, Heart Health, lowering cholesterol to help heart health and Kickstart the day, with 100% wholegrain. Quaker was relaunched in August with a new look and its best ever recipe, which saw over 175,000 kg of sugar removed from Quaker’s portfolio.

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