Prodigy, the natural confectionery brand, today announces the introduction of a brand new chocolate biscuit range, ‘Phenomenoms’. Launching initially with Holland & Barrett, the two strong range will be rolling out across over 400 stores from June (RRP: £2.29/128g). Each is available in two pack formats; a take home retail box of 128g, containing four portion packs, and a display box of 12 on-the-go portion packs. They will also be available from the Prodigy website and wholesalers including Tree of Life, The Health Store and CLF. International listings are also confirmed in Australia, Hong Kong, The Middle East and Ireland.
Positioned as your favourite chocolate biscuits reimagined, these clean-eating alternatives are made in a ‘thins’ format and available in two variants: Prodigy Phenomenoms Chocolate Digestives and Prodigy Phenomenoms Chocolate Oaties.
The new biscuits boast uncompromised taste along with the snap and crack credentials of the classics. Not only are they better for you and better for the planet, but they are plant-based and Vegan approved, wheat free and contain just half the sugar of a typical chocolate biscuit. As with the rest of the Prodigy product portfolio, they are also high in prebiotic fibre to support gut health, contain zero palm oil and no refined sugars. True to the brand’s ethos, the biscuits are also plastic negative as Prodigy removes five ocean bound plastic wrappers from the environment for every product sold. The biscuits will also have their climate footprint offset as part of the brand’s work to be Climate Neutral working with Climate Partner.
Sian McDermott, Assistant Category Manager, Food at Holland & Barrett says:
“We are thrilled to be able to offer Prodigy’s biscuits range to our customers. Prodigy’s ethos aligns perfectly to our own values of offering nutritionally supportive foods that are also kind to the planet. We are confident the new biscuits will be a hit with our customers.”
Sameer, Founder says: “This is such an exciting launch for us as we continue on our mission to inspire the evolution of chocolate. We believe we’ve really hit the spot with chocolate biscuits that not only taste incredibly moreish, and that are of course dunkable, but that are also better for you and more sustainable. Holland and Barrett have been such a great support to us and we are so grateful to have them on board for the biscuits launch. We can’t wait to hear what our customers think.”
In 2021 Prodigy became the UK’s first plastic negative chocolate range, as part of its ongoing commitment to making the future of chocolate not only healthier, but more sustainable.
Prodigy launched to market in 2019, heralding a natural revolution in snacking. The brand prides itself on reimagining favourite impulse chocolate bars and biscuits to be all natural, better-for-you and more sustainable. The Prodigy plant-based range is made using all natural premium nutrient-rich ingredients. This is Chocolate, only better.
Follow the journey @prodigysnacks
Comments are closed.