• Brought to the market by Brazilian beekeepers.
• Produced in a region of rich biodiversity and abundance of medicinal flowers.
The emerging two-tier structure of the honey market is reflecting consumer’s differentiation between mass-produced blended commercial honeys and awareness of the natural benefits of pure, organic, raw, high quality honey – has also produced two-tier pricing. However with the launch of Pure Brazil Organic Wildflower Honey that is about to change.
Brazilian beekeeper Dimas Manoel and his British wife Rachael founded Pure Brazil to meet growing consumer demand for organic, active and traceable honey. “Our region in Brazil is one of the only places in the world where it is possible to produce raw, organic honey of this quality.” Dimas confirms.
Pure Brazil aim to bring their rare, premium honeys to consumers at a realistic price. Pure Brazil’s Organic Wildflower Honey is unheated, unpasteurised and unblended. In this raw state, natural enzyme activity flourishes – maximising pre-biotic value. And because it is organic there are neither pesticides nor artificial agents to detract from its natural purity. “We see a large potential within the market for raw active honeys which are also organic. That way the consumer has the benefit of the pre-biotic enzymes naturally present and confidence in the integrity of the honey” comments Rachael.
Pure Brazil is focused on presenting honeys which have been produced organically by Dimas’s family for generations. According to Dimas “This honey is only produced in this region, on a plateau 2000m above the sea and hundreds of kilometres away from any source of contamination of any kind.”
Pure Brazil Organic Wildflower Honey is gathered from beehives seated on a high remote plateau in Southern Brazil. This is a vast unspoilt region. The nectar and pollen from a significant variety of plants contribute to the flavour and characteristics which define this delicious honey. Not least amongst the indigenous wildflowers are several with a long history of medicinal use.
“We feel consumers demand a honey which isn’t only healthy, but tastes delicious too…” comments Rachael. “And we believe that the remarkably fruity flavour of this delicious honey captures the unique biodiversity of the natural environment from which it comes.”
For more information go to www.pure-brazil.co.uk
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