The UK’s favourite sandwich brand, Urban Eat, is spicing up the food to go category with three zingy new products, designed with the post-Veganuary luncher in mind.
Available to all accounts nationwide from the 27th January, the Core range will include:
- Sriracha Chicken Wrap: chicken breast with a spicy sriracha mayo, carrot and ginger slaw and spinach in a spinach wrap, part of the Light Choice range and under 400 calories
The new additions to the popular Street range are:
- Katsu Chicken Wrap: Southern fried chicken goujons with sweetcorn katsu slaw and spinach in a barmarked tortilla.
- Hoisin Mushroom Salad (Vegan): Roasted mushrooms mixed in a hoisin sauce with spicy mixed grains, spinach and a sriracha dressing pot.
The additions see two new wraps join Urban Eat’s portfolio following consumer demand, with more than 40 percent of shoppers buying tortilla products on a weekly basis. The launch also includes the first salad offering as part of the brand’s Street range and aims to appeal to shoppers looking for world flavours in a cold option.
Wayne Greensmith, Head of Category Marketing at Adelie Foods, commented: “As the UK’s number one sandwich brand, we know what sells. Our latest products tap into the hottest food trends and will give operators a point of difference.
“Our Street range is best enjoyed hot, but not all of our customers have heating facilities to hand, so we’ve taken that on board and introduced a salad variant. Our new flavours take into consideration the latest trend for spicy food as we aim to become the number one food to go provider. Spice is everywhere!”
Retailers and operators can contact the Urban eat sales team on 0333 003 7843 or email firstname.lastname@example.org. Alternatively submit a request via the online platform by emailing email@example.com.
 FIM Tortilla Market Report Forecast 2018-2028