- Rio Soft Drinks is excited to announce the launch of its original tropical drink in a 1.5 litre bottle, tapping into the surge in popularity for drinks in take home formats
- The launch will join the already hugely successful Rio range, with Rio classified as the fastest growing carbonates brand as of 2023
Armed with the knowledge that Rio Tropical Fruit is currently the fastest growing flavour in the Flavoured Carbonates category, growing over 50% in 2 years[1], the soft drinks brand has taken the opportunity to add a new addition to its existing portfolio – a 1.5L version of its classic beverage – so that its customers can enjoy the great taste of Rio in a take home drink format.
According to new research, 40% of fruit carbonated shoppers buy a 1.5Ltr/2Ltr drink once a week or more[2], showing that now more than ever, consumers are opting for drinks in take home formats that can easily be enjoyed and shared amongst family and friends. With this increasing consumer appetite only set to grow stronger, Rio has jumped at the opportunity to launch a pack-size that meets these consumer demands.
The desire for drinks that incorporate natural ingredients, provenance and nutritional benefits also continues to be on the rise[3], as consumers look for added health benefits from the products they choose. This is exemplified by the fact that Rio, with its blend of five fruit flavours and sources of vitamin C, is a top 5 ranked SKU in Fruit Carbonates based on unit rate of sale[4] and is the fastest growing Carbonate brand +29% YoY[5]. Subsequently, Rio Tropical 1.5L provides the perfect option for those looking to make more conscious choices regarding the sugar content of the products they consume without compromising on flavour.
Adrian Hipkiss, Marketing and International Business Director at Boost Drinks and Rio, said: “Considering the rising popularity of take drink home formats, which have grown 13.5% since last year[6], we felt there was a gap in the market for a 1.5L bottle of our original Rio Tropical flavour. Rio is both a drink that can cater to a range of drinking occasions as well as a beverage choice for those looking for a healthier alternative to sugary drinks. Packed with flavour and made for sharing, we can’t wait to see how this release performs for our customers and their core consumer groups.”
[1] IRI Symbols & Indies 52 weeks value sales to 25/12/2022 Source: Total Market 52 weeks value sales to 25/12/2022 UK
[2] Source VYPR 09/02/23
[3] Mintel ‘Adding Value’ research
[4] IRI GB Symbols & Indies 52 weeks value sales to 30th October 2022
[5] IRI GB Symbols and independents and NI convenience 52 wks to 30.10.22
[6] Source IRI Total Market Carbonated 52we 19th Feb 2023
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