- Rose Marketing UK has launched a comprehensive Halloween collection of sour candies, eyeballs, rotten teeth and more.
- New for 2024 three new frighteningly Fizzy Gummies: Fizzy Freaky Mix, Fizzy Gummy Brains and Fizzy Gummy Pumpkins.
- Rose’s chillingly cost-conscious range also features family favourites SLUSH PUPPiE and Tango.
Whether it’s adults hankering some Halloween nostalgia or wanting to make sure the kids have a memorable time, the candy that’s chosen at Halloween is, quite possibly, a shoppers most important decision. Let’s face it, the festivities wouldn’t be the same without some sweet treats especially for the children brandishing buckets on a tour of their local neighbourhood. Halloween has become more important than ever for sugar confectionery sales and this year Rose Marketing has a petrifyingly comprehensive collection of spook-tacular sweets as well as some eek-citing new treats.
For 2024, Rose has developed three new Candy Castle Crew Halloween-themed treat bags: Fizzy Freaky Mix, Fizzy Gummy Brains and Fizzy Gummy Pumpkins. The affordable 90g grab-bags have been carefully priced at £1 per bag.
The Fizzy Freaky Mix includes six spooky figures including a skull, owl, ghost, bat, witch’s hat and pumpkin making it devilishly delicious. For those brave enough to try something seriously fizzy, then the Fizzy Gummy Brains are the one to choose, whilst for those with more tender tastebuds should try the cute Gummy Pumpkins of different cute-coloured pumpkin heads. All the fruit-flavoured sweet bags are presented in shelf-ready counter display boxes with 18 packs in each.
These new halal-friendly price-marked packs join the existing Halloween collection that includes the tastebud-challenging and cheek-contracting Candy Castle Crew Sour Mutations range of Venom Gunk, Sour Skulls, Hard Candy, Funkee Dip and Squeezies, alongside particularly ghoulish rotten teeth and chocolate foil eyeballs. There are also several lines from confectionery favourites SLUSH PUPPiE including a Trick-or-Treat Chew Mix, Mega Chew Mix and Painter Pops. The ever-popular kids favourite Tongue Painters from Tango, which leave a vibrant blue hue on your tongue, are essential stock items too!
The entire devilishly delightful Halloween collection is chillingly cost-conscious, which will benefit current price-sensitive budgets as there is a wide selection of items suitable for pocket-money purses or larger store cupboard purchases for visiting trick-or-treaters.
“Our range is more inclusive with Halloween themed bags through to fan-favourite brands. Although total UK Halloween-related sales topped £1 billion in 2023¹, we expect an even bigger trading period this year, especially as sweets rank top in the Halloween spending category².
It’s therefore vital that retailers and wholesalers make the most of the occasion and to encourage much-needed incremental sales, they stock a range of best-sellers and well-known brands, as 44% of candy shoppers are looking for Halloween-specific confectionery options related to taste, shape and packaging3. The current economy has led to a greater desire for affordable treats, which in turn brings sugar confectionery as one of the most popular categories with more consumers opting for sweets primarily during this season and 93% of consumers consider candy to be the biggest contributor to a positive Halloween experience4.
Halloween displays should be finalised and on sale in good time as research suggests that most Halloween shopping purchases are made in the first week of October, some starting even earlier5. Continued growth in the market will be dependent on influencing the emotional connection that shoppers have for this occasion and relating back to popular nostalgic activities such as trick-or-treating or pumpkin carving.” says Steven Watt, CEO of Rose Marketing.
More information from enquiries@roseconfectionery.co.uk
¹ Mintel
² OnePulse
3 Confectionery News (https://www.confectionerynews.com/Article/2024/07/08/How-confectionery-manufacturers-prepare-for-halloween)
4 Confectionery News (https://www.confectionerynews.com/Article/2024/07/08/How-confectionery-manufacturers-prepare-for-halloween)
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