Rude Health are supporting the reopening of restaurants, bars and coffee shops by sending out over 1,000 ‘Lattes after Lockdown’ boxes, filled with free Rude Health dairy-alternative drinks, to new and old out of home customers.
The boxes, which contain 12 natural and organic Rude Health Dairy-free Drinks, including their new Barista range and best-selling Almond Drink, aim to encourage their out of home partners to bounce back in style. These businesses are facing a complete restock after months of closure. Not only will the free stock help to get businesses up and running again but it will also give them the opportunity to lean in to the changing consumer demand for natural and organic foods and drinks in the post Covid-19 world, where consumers will be even more focused on choosing brands with simple, natural ingredients.
No-one is certain what the next six months will look like, but following a health crisis, consumers are likely to care more about their own personal health and wellbeing. 30% of post Covid-19 consumers are going to be willing to pay more for healthier foods and drinks[1], and that mentality extends to out of home eating and drinking.
Rude Health Head of Foodservice, Shyrell Hui, says: ‘Since reopening our own Rude Health Cafe in South West London a few weeks ago, we’ve felt a whole lot of love from our local community. It seems people have a new appreciation for their local Cafes and the speciality coffee that gets them out of bed in the morning and we’ve noticed more and more consumers making the most out of small, everyday treats and rituals.’
‘To help kick off this next chapter we wanted to support all of the brilliant businesses we work with, with a free box of Rude Health dairy-free drinks. Why? Because when it comes to coffee, we think now, more than ever, is the time for upgraded experiences. Now is not the time for compromise or sacrifices. We’ve done and made enough of those already.’
Billy Gurney, from Bristol Coffee Cart, says: ‘We’ve launched a mobile coffee cart during lockdown and the Rude Health Lattes after Lockdown box has been a huge help in getting things going. We’re currently trying out their range of products and they’ve been going down really well. We’re looking forward to trying them out with our customers.’
Rude Health’s no compromise dairy-free range contains absolutely nothing artificial. Every Rude Health Dairy-free drink is naturally delicious and full of ingredients sourced with care. if you would like to be the recipient of one of Rude Health’s Lattes after Lockdown boxes or have any ideas on how Rude Health can help your business, please get in touch via sales@rudehealth.com.
For press samples, images or interviews with the Rude Health team, please contact Emily Churchill, press@rudehealth.com
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