S.Pellegrino launches new flavoured sparkling water range, tapping into casual dining and food to go occassions

S.Pellegrino, the number one sparkling water brand[1] in the UK, is expanding its current range with the launch of S.Pellegrino ESSENZA. With a heritage of 120 years of taste and style, the new product will see the subtle blend of Mediterranean flavours in S.Pellegrino bubbles, available in a stylish 33cl can format.

The range includes three unique and subtle Mediterranean flavours; Lemon & Lemon Zest, Tangerine & Strawberry, and Dark Morello Cherry & Pomegranate. Perfectly paired with food, the iconic range is ideally suited for the casual dining and food to go sectors, including pubs, bars, casual restaurants or coffee shops and cafés.

Shoppers are consumers are looking for a variety of options when eating and drinking out of home, and innovation with the sparkling water category continues to excite their taste buds. The S.Pellegrino ESSENZA range is created with 100% natural ingredients, contains no artificial flavours, and is calorie free, and therefore provides a solution to the growing consumer demand for healthier soft drink alternatives that don’t compromise on taste.

Huw Evans, HORECA Lead at Nestlé Waters® UK, comments: “The food to go sector is set to account for almost a quarter of total eating out spending within the next three years according to latest research from MCA[2], and we want to bring some sparkle to customers during their meal occasions. These uplifting Mediterranean flavours from the new S.Pellegrino ESSENZA range are the perfect refreshing accompaniment to a number of meals and are set to be a real hit within the out of home channel.”

S.Pellegrino ESSENZA will be available in major wholesalers from June.

[1] IRI, SIG All scan outlets, Value, Plain Sparkling, 52wks w/e 23 Mar 19

[2] MCA and HIM’s UK Food To Go Market Report 2019