Welcome to the September issue of Wholesale Manager. Huge congratulations to Britvic and PepsiCo, who have now donated one million soft drinks to hospitals, hospices, charities and food banks. On our news extra page, Steve Kent, Business Development Manager at Britvic Soft Drinks, and Kenton Sloss, Franchise International Account Manager at PepsiCo, reflect on a pandemic that has demonstrated our community spirit and shown that we are all stronger together.


Boost Drinks is celebrating reaching its target of supporting 1,500 retailers amid the coronavirus crisis, with its care package initiative. Reaching retailers across the UK, Boost issued the care packages to thank retailers for supporting communities and customers amid the crisis. 500 of the packages, which have been invaluable to many retailers, included gifts for retailers and staff as well as advice posters, shelf POS and floor signs that shop owners could use to advise customers of the government advice on staying safe. Boost also utilised its close relationships wholesalers to support an additional 1,000 retailers with POS packs.

Retailers also helped their communities during the pandemic. Costcutter retailers helped their shoppers feel safe and delivered great customer service during the challenges of the COVID-19 crisis, a new shopper survey has revealed.

KeyStore outlets in Scotland worked with local communities to prepare children for returning to school. Retailers distributed schoolbags and stationery essentials to ensure local primary school pupils have a great start to the new term.

In other news, two JJ Foodservice drivers helped to prevent a potentially fatal accident after a driver’s brakes failed on a busy motorway. On their way to delivering groceries to homes in Leicester, Daniel Samoluk and Florin Wolf noticed that the front wheel of the motorist in front of them had come off, tearing the brake cables and leaving the driver unable to stop. Controlling the vehicle with just three wheels, the driver managed to deliberately crash the car into bushes, off road. The drivers watched everything unfold and blocked traffic, helping to keep the driver safe and even got his wheel back!

Brioche Pasquier has been a traditional French family-run bakery since 1936, when Gabriel Pasquier opened his home bakery in the west of France. In a Meet the Marketer interview, Charlotte Hulbert, Sales Manager at Brioche Pasquier, tells Wholesale Manager how the brand has grown sales during lockdown and about the company’s plans for the near future.

Pork scratching brand Mr Porky is celebrating its 60th birthday this year. Brand owner Tayto will introduce new products and formats to drive the category and is investing in the brand’s biggest ever consumer and trade support plan. Matt Smith, Marketing Director at Tayto, discusses the company’s plans for the brand in our Supplier Spotlight pages.

And on our Industry Focus page, Diageo explains how wholesalers can win at eCommerce in five simple steps.

Enjoy reading the issue.

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