The UK’s no. 1 premium milkshake brand*, Shaken Udder, is expanding its popular Ambient range with a new flavour – Strawberry Dream. It will be available in 330ml bottles from 29th August 2023.
Launched in 2022, the Ambient range was created to provide a luxurious milkshake offering for the convenience channel. The shakes have a longer shelf-life with no need for chilled storage and zero compromise on taste. Shaken Udder has seen significant growth in the convenience sector since launching the Ambient range and the brand is now worth £1.75m in convenience with 66.7% growth year on year**.
Strawberry continues to be popular in convenience, representing the second largest flavour in the category***. Strawberry Dream is made with succulent strawberries and cream and, like all Shaken Udder milkshakes, contains no artificial colours, flavours or preservatives. The Ambient range is already available in Chocolush and Vanillalicious 330ml bottles, and all flavours are HFSS compliant.
The new Ambient Strawberry Dream milkshake will initially launch with key convenience customers including AF Blakemore, CJ Lang, Nisa, Costcutter and JW Filshill.
Shaken Udder has seen incredible success since it first launched in 2003 and is now worth £25.7m with double digit growth of +15.3% year on year*. This spring the brand launched its first ever TV advertising campaign in primetime slots on ITV. The ad, called “Do what makes you happy”, will appear back on our screens in September.
*Nielsen IQ | Total Coverage | 52 w/e 29/07/23 | Shaken Udder £25.7m Value Sales +15.3% YOY
**Nielsen IQ | Total Impulse | 52 w/e 29/07/23 | Shaken Udder £1.75m Value Sales +66.7% YOY
***Nielsen IQ | Total Impulse | 52 w/e 29/07/23 | Strawberry Flavoured Milk £26.7m Value Sales +7.5% YOY
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