Mentos, the global number three candy brand, has launched a brand new and interactive on-pack promotion guaranteed to get people picking up Mentos rolls and packs in store.
The new on pack promotional mechanic is based on user generated content and designed to get people talking, and more importantly snapping and sharing. Consumers are now able to engage with the brilliant offers through social media, making it even more engaging and shareable. Mentos is simply asking shoppers to snap a selfie of themselves with their favourite Mentos roll or multipack and share the photo on their social media (FB &IG) using the #MentosMeandYou to be in with a chance of winning a range of amazing prizes throughout the year.
Mentos is giving shoppers the chance to win a raft of prizes, including limited-edition boxes of Mentos rolls (including some unique flavours not currently available in the UK!). The brand has partnered up with Buyagift to win daily and monthly, with a final grand prize of 15 £1,000 vouchers, where there are thousands of choices and the sky is the limit. From an aerobatic flying experience Top Gun style, to a cookery master class with a Michelin star chef, to a relaxing spa break at Champneys and loads more.
Sarah Elmer, Mentos Brand Manager, said: “Sharing a roll or pack of Mentos is one of the simplest ways to make someone smile, enabling the brand to inspire and bring some light relief to consumers through the chance to win a selection of very special prizes.
“We know that the refreshment category is under pressure at the moment, but we want to reassure retailers we are investing in our brands at Perfetti Van Melle to turn this around. We are confident Me & You is a promotion that will encourage repeat purchase and drive new shoppers to the category too.”
The campaign will be supported with a £1m media campaign until the end of January next year.
Available in all retailers and cash & carries in the multipack and singles format.