Snappy Shopper, the fast-growing mobile app and web-based convenience store home delivery platform, has appointed ex-Spar and Nisa marketing veteran Philippe Rondepierre as marketing director.

Rondepierre, who joins the Dundee-based home delivery platform from Nisa where he has been head of marketing since 2017, joins Snappy Shopper – designed and built specifically for the convenience store market – in the newly-created role of marketing director as the business moves into its next phase of rapid growth.

His wide-ranging experience in the convenience retail and wholesale sector spans nearly 30 years. Rondepierre, who was head of marketing for Spar UK for just under four years, started his career with another Dundee company, the Spar delivered wholesaler CJ Lang.

At Nisa, Rondepierre has been responsible for all online and offline marketing, including the successful Nisa media hub, which enables suppliers to optimise the alignment of their brand and marketing plans to Nisa’s seasonal programme of trading and marketing activities. The hub has experienced a significant increase in activity under Rondepierre’s tenure.

Heading up all marketing activity at Spar, Rondepierre also sat on the central office leadership team and led the group’s selling plan, one of four key pillars of the Spar UK strategy and which helped drive an upturn in like-for-like footfall for the organisation.

Returning to Dundee where he will be responsible for creating, driving and implementing Snappy Shopper’s marketing strategy, Rondepierre will report to chief executive Mark Steven. “We’re delighted to have recruited someone of Philippe’s calibre to head up our key marketing function and work with the rest of the team to drive growth of the Snappy Shopper brand,” said Steven.

“Philippe has a wealth of experience in the convenience retail sector spanning many years so he understands the dynamics of the fast-paced and ever-evolving marketplace that Snappy Shopper inhabits. He has an impeccable pedigree and outstanding track record when it comes to implementing strategy and tailoring marketing activity to achieve the best possible results – his role will be instrumental as we move into the next phase of our growth which has seen Snappy Shopper grow from a small base last year to national coverage today.

“No other platform has the functionality that Snappy Shopper offers. It drives incremental new sales for our top stores in excess of £10,000 per week under normal trading conditions, with our top-performing store achieving £40,000 per week during the Covid-19 crisis.”

Rondepierre added: “It is an exciting opportunity to be involved with an ambitious tech start-up in the sector I have spent my career in and in the city I call home. Snappy Shopper’s progress in such a short space of time has impressed me and I am very much looking forward to joining Mark and the team on the next stage of the journey.”

Rondepierre will take up his role at Snappy Shopper in September.

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