A community social supermarket ‘Plenty 2 Cook’ based in Coalville has grown tremendously since it began in Leicestershire just two years ago. Launched in 2021 with the help and support of family business and total supply chains solutions provider Oakland International, the Marlene Reid Centre’s (MRC) ‘Plenty 2 Cook’ project has grown from an initial single collection to four collections per week from Oakland’s Bardon facility.
MRC Community Action’s Paul Fagan commented: “Oakland’s donations are fabulous, with the food variety enabling us to educate and broaden our customers’ pallets. Their support has allowed us to increase our offering alongside the volume we receive from other project partners.
“All our team are keen home cooks and love sharing recipes and ideas, with the food donated providing great diversity and a chance to be creative and share with those we support.”
Having taken the first step in B Corp certification and working to become the first business within their sector to achieve net-zero, Oakland International operates 24-hours/7 days a week and is a retail, food service and direct to consumer specialist in contract packing, storage, picking, food distribution and a brand development support provider for ambient, chilled, and frozen food to the retail, convenience, discount, wholesale and food service markets in the UK and Ireland.
Oakland International Chief Operating Officer Lee Whiting commented: “Oakland’s team works very closely with MRC and supports other local charities by donating a range of items from food through to fridges. “We will always support whenever possible, with our team members happy to assist and offer MRC their time for free at the weekends to help distribute much needed food.”
Increased food donation volumes enabled MRC to also make significant changes to their emergency foodbank provision, which runs in parallel to the ‘Plenty 2 Cook’ social supermarket and offers those in desperate need a cash equivalent voucher so that they can select their own food.
Having successfully held a ‘Plenty 2 Cook’ GO pilot in Measham, an area identified by MRC public health partners as being a food poverty hot spot, their plans are to broaden this service to other areas classified as in need.
Said Paul: “Each week we’re now serving over 400 customers and helping save in excess of 2,500kgs of good food from going to waste in landfill, so not bad going!”
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