If the staggering sales figures of the last four weeks are anything to go by, it seems that TRIP’s takeover of the global wellbeing landscape is far from over. In January, the brand not only received two Product Of The Year awards, joining an exclusive list of double-award winners, but saw an 800% increase in sales, across major retailers including Waitrose, Sainsbury’s, Boots, and Holland and Barrett.
Excited that TRIP has been recognised as a high street favourite, founder Olivia Ferdi described January’s achievements as ‘a special milestone for TRIP and our mission, helping destigmatise conversations about mental wellbeing, and reworking misconceptions about CBD to help millions prioritise their stress care.’’
But why the sudden demand? Studies show that people are increasingly giving up drinking, and since most alcohol alternatives generally don’t have the same calming effect, only TRIP can help people unwind in a similar way. In the first month of this year, approximately 9 million adults attempted to go without alcohol (Source: Alcohol Change UK), and with its three delicious and functional flavours, TRIP helped many of these people stay on track. In fact, 1 in 2 members of Generation Z have now tried a CBD drink (Source: KAM Media).
With 30 million impressions on TikTok and Instagram in January, it’s increasingly obvious just how in demand TRIP really is.
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