The Country Range Group’s latest Business Development Day (BDD) event took place on the 28th and 29th September at Crewe Hall Hotel & Spa with 32 suppliers in attendance to showcase their products to over 120 member delegates across the two days.
The invaluable event allowed suppliers to have face-to-face meetings with delegates and discuss everything from supplier performance, NPD, market trends, future plans and additional support offered, whilst also performing live demonstrations and sampling activities.
Some of the brands involved in the event exhibiting their latest and greatest products included Three Oceans, Nestlé Professional, Waldron’s Patisserie, Arla, Tideford Organics, Danora, as well as Delifrance who showcased innovative ‘Thaw and Serve’ products. Foodservice wholesalers are seeing an increase in demand for high quality ‘thaw and serve’ products as it allows them to keep the standard of their offering high with little input required from staff and whilst keeping energy costs low.
Dean Pendlebury, the Country Range Group’s Head of Trading, commented:
“It’s been a difficult few years for the foodservice sector and with no respite in sight, it’s vital that events such as our BDD are still taking place so our members and suppliers can come together to discuss future plans and activities. The turnout for our latest event at Crewe Hall was fantastic with some exciting new products unveiled by visiting suppliers and lots of orders placed by delegates so it was once again another roaring success.”
Robert Waldron of Waldron’s Patisserie said:
“We’re a new supplier to the Country Range Group so to be invited to attend their latest Business Development Day was an incredible opportunity for us. Being able to have face-to-face meetings with the wholesalers from across the UK and Ireland in one day was massively beneficial to us as a company. The format of the day was fantastic and allowed for me to be able to showcase the range as well as allowing sampling of our products. We look forward to building on the connections I was able to make on the day of the event and working collaboratively with the Group.”
The final event in the Group’s calendar is the prestigious annual ‘An Evening With’ event, which will take place this year at the iconic St Paul’s Cathedral in the City of London on Thursday the 1st December. With limited space available, the exclusive event, which is the final special celebration of the Group’s 30th anniversary year, is not to be missed and those looking to attend are advised to book their tickets as soon as possible as there are only a limited number of spaces left.
The next Country Range Group BDD is scheduled to take place in February 2023. Suppliers looking to be involved in any of the upcoming events are asked to email crgmarketing@countryrange.co.uk or to contact their usual Country Range Group trading contact if they are already an existing supplier to the Group.
Website: www.countryrange.co.uk
Facebook/Twitter/Instagram: @countryrangeuk
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