British sweet manufacturer Swizzels is highlighting its range of vegan products this Veganuary, offering wholesalers and cash and carries the chance to stock a variety of vegan-friendly sweet treats throughout the month.

With the amount of people choosing vegan lifestyles growing exponentially, research suggests that the number of vegans in Great Britain has quadrupled between 2014 and 2019*, with a quarter of the British population set to consist of vegans and vegetarians by 2025**.

Renowned sweet-makers, Swizzels, will be driving consumers into shops this Veganuary, thanks to its wide vegan range, so retailers are sure to be on the hunt for more vegan options to stock instore.

The sweet manufacturer is also launching a social media campaign throughout the month which highlights that its vegan range is available for customers every day of the year, and not just during Veganuary.

Suitable for vegans is the popular sharing bag from Swizzels, Loadsa Chews. The £1 product from Swizzels is packed with well-loved chews from the famous sweet makers and are perfect for all sharing occasions. The clear on pack £1 price point will guarantee to catch the eye of shoppers on the hunt for value-for-money sweet treats to share with friends and family, so is a must stock for cash and carries appealing to retailers.

Other products in the range include Swizzels Choos, which comes in two varieties, Drumstick and Refreshers. Each packet contains five different flavour combinations and are filled with individually-wrapped, soft chews, making them perfect for sharing. Drumstick Choos include Peaches & Cream and Strawberry & Banana flavors, whilst Refreshers Choos feature flavours such as Pineapple and Apple with a fizzy sherbet centre.

For a sweet treat on the go, Swizzels’ range of chew bars are now all suitable for vegans. The 10p range of chew bars includes Drumstick Original and Bubblegum flavours, as well as Refreshers Original Lemon, Sour Apple and Strawberry flavours.

Another vegan offering from Swizzels is Great British Puds, which includes four individually wrapped chew bars in classic British dessert flavours; Sticky Toffee Pudding, Rhubarb Crumble, Apple Pie & Custard and Lemon Meringue. These nostalgic, popular flavours are sure to be a hit with consumers, with 22% of shoppers agreeing that they would like a greater choice of more convenient vegan options***, so it’s important to display these prominently to attract the attention of retailers.

Finally, for fans of a retro Swizzels sweet, the Originals range, which includes packs of Love Heart rolls and Parma Violet rolls, are also suitable for vegans to enjoy at any time of the year.

Mark Walker, Sales Director at Swizzels, said: ‘‘As more and more people are becoming conscious of their eating habits and switching to a vegan lifestyle, it can be difficult to identify what type of confectionery is acceptable to consume.

“As such, it’s important for wholesalers to ensure they are stocking a variety of sweets which vegetarian and vegan retailers can choose from. Cash & Carries should also clearly label their vegan confectionery, to make it easier for retailers to see what their vegan offering is.”

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Squashies and Fruity Pops.

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