Thatchers Cider has introduced Zero, its first alcohol-free* cider.
Thatchers Zero has all the appley aromas and crisp refreshment expected from the master cidermakers at Myrtle Farm. With a beautifully bright, golden appearance, crisp, medium dry taste, and fruity aroma, this is a drink that looks like cider and tastes like cider. At 0.0%, Zero will appeal to those consumers looking to moderate their alcohol consumption.
Crafted using a selection of Thatchers favourite bittersweet apple varieties, the blend of traditional and modern apples creates an alcohol-free cider with body, smoothness and character. Thatchers cidermakers have developed their own unique process to create Thatchers Zero.
“We’ve taken a lot of time and care in the production of Zero,” says Martin Thatcher, managing director and fourth generation cidermaker.
“Created to be full of taste from the start, this is a no-alcohol cider that meets the growing consumer expectation for moderation, but just as importantly offers great character and is something special and enjoyable to drink. It offers the premium experience people are looking for when choosing an alcohol-free alternative.
The beer category has been embracing low/no alcohol with some exciting innovation. Yet whilst there are established variants within fruit cider, there remains an opportunity within apple cider for an alcohol-free, premium cider.
Yvonne Flannery, Head of Brands at Thatchers adds, “Gone are the days when drinkers will compromise on quality. So as the apple cider brand of choice for consumers**, we’ve created a premium cider that fits really well into our portfolio.
“As an increasing number of people are looking to moderate their alcohol intake as part of a mindful lifestyle, consumers can now opt for Thatchers Zero and not feel they’re missing out on a really enjoyable pint.”
This is another step that Thatchers is taking as a cidermaker committed to sustainability. The Somerset cidermaker is greatly reducing the plastic in its packaging, it is minimising waste throughout the business, and is creating its own energy at Myrtle Farm.
Like all other ciders in its range, Thatchers Zero is gluten free and is suitable for vegetarians and vegans.
Thatchers Zero has an RRP for 500ml of £1.80 in the off trade.