It’s officially the festive season, as Baileys’ iconic Christmas advert lands on our screens this week! The joyous advert is a celebration of Baileys’ relationship with the most wonderful time of year. The ad stars Ted Lasso’s Hannah Waddingham, and MOBO Awards performing choir, the Gold Vocal Collective.
Audiences will be invited to indulge in a sumptuous treat for the senses as Hannah Waddingham takes up the role of conductor for the Gold Vocal Collective in a short but oh so sweet advert. It starts with Hannah suggesting the choir break for a ‘Baileys’ while the choir sing an acapella triumph as a Bailey ‘Choc-tail’ is made! Glorious.
Described as a ‘Symphony of Indulgence’ the advert marries one of the UK’s most loved spirits brands[1] with one of the best loved actors.
DID YOU KNOW?
2 bottles of Baileys Original Irish Cream are bought EVERY SECOND in the month of December![2] Making it the must have treat of the festive season.
Speaking on the campaign, Hannah Waddingham commented: “Christmas is my favourite part of year; a time to get together with my friends and family and indulge in our own festive traditions. From nights out with friends to the much-needed catch ups with family around the kitchen table, with spontaneous cocktails to cosy evenings by the fire, it’s a time to break away from the routine and enjoy all the festive fun….Who better to partner with for Christmas than the most festive adult treat – Baileys!”
Charlie Gibbon, Marketing Category Director for Gins, Pimm’s & Baileys commented: “We are so excited to officially kick off the festive season with our brand new campaign with the incredible Hannah Waddingham and the Gold Vocal Collective. This is truly the most indulgent time of year with so many treating occasions, so we invite treat lovers all over the world to join in the festive cheer and drizzle some deliciousness as they celebrate the season with friends and family.”
Baileys combines delicious Irish cream, rich cocoa, and velvety vanilla, forming a heavenly treat that can be served as a classic over ice, shaken up in an unexpected Christmas cocktail blend, stirred up into iced coffee or signature festive bakes. It’s the perfect treat that can be enjoyed this Christmas time.
All of the ingredients are lined up for a delectable festive season, so check out Baileys.com and Baileys social channels for Baileys treat inspiration and recipes to suit many types of celebration and tradition.
[1] Kantar EOYR 2023
[2] Nielsen Total Coverage/GB – Baileys Unit Sales – 4 w/e 31.12.22
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