Treasury Wine Estates (TWE) brand Blossom Hill is offering consumers the opportunity to win prizes through a digital competition, celebrating International Friendship day this Summer.

Blossom Hill  will be encouraging consumers  to enter the competition by sharing their best unfiltered friendship moments via Instagram, encouraging friends to showcase their friendships as restrictions continue to ease. The competition will be live throughout July, ahead of International Friendship day on 30 July.

The brand will select 50 winners each week and these winners will each receive a giftbox containing a polaroid camera, a can of Blossom Hill Rhubarb Gin Fizz (ABV 8.5%) and a bottle of White Zinfandel (ABV 8.5%) to help create new unfiltered moments with their friends.

Entrants will also be in with a chance to win the ultimate prize at the end of the month in honour of International Day of Friendship. The winner and their friends will be invited on the ‘ ‘Ultimate Unfiltered Friendships Experience’, as voted for by 2,000 consumers. The Ultimate Unfiltered Friendships Experience includes a best friend’s night in and a weekend getaway trip including an Inspire Gift Card for hotel staycation; a three-course meal cooked by a professional chef, a cocktail making class and a beauty tech bundle containing an Apple iMac 24in, a Sonos Move Speaker, a GHD Original Styler and a GHD Air Hairdryer on offer, a £3000 shopping voucher and a £500 restaurant voucher.

In 2022, Blossom Hill will celebrate 30 years of success in the UK wine category, and maintains its status as one of the biggest brands in the market – Blossom Hill is the No.1 White Zinfandel[1] and is the No. 2 USA Wine Brand[2].

Ben Blake, Head of Marketing EMEA at Treasury Wine Estates, says: “As Blossom Hill approaches a milestone next year, we wanted to ensure consumers remain loyal to the brand whilst creating excitement ahead of the 30 year milestone.

“A competition led campaign encouraging shoppers to choose Blossom Hill through an increased presence across Instagram, will enable us to continue  to recruit new and younger shoppers into the wine category during the busy summer period.”

[1] Nielsen Scantrack data, Total Coverage, 52 Week Volume Sales to  27.03.21, ^Wine Intelligence Vinitrac Survey January 2021, n=1000 (Total Awareness and Women P3M)

[2] Nielsen Scantrack data, Total Coverage, 52 Week Volume Sales to 08.08.20 across the UK

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