The UK’s number one mint brand[1] is excited to announce its first sugar free hard-boiled sub-range, new Trebor Cool Drops.

Available from 21st January, Trebor is introducing the new Cool Drops Sugar Free in two refreshing flavours; Extra Fresh and Lemon. This innovation aims to bring new consumers into the category, while driving incremental sales. It comes in a handy 28g flip-top box, with less than 100 kcal per pack, making it ideal for on-the-go occasion. The launch will be supported by a new digital campaign.

Trebor leads the mint market with a 34% market share[2] and brings incremental sales to the category with total value of £44m[3]. This launch aims to drive category growth, while capitalising on the growing sugar free wellbeing trend and refreshing hard boiled candy subsegment[4].

Laura Trampe, Brand Manager for Trebor, said: ‘‘We’ve undertaken extensive consumer research, finding that the new format was very well received by consumers. We are introducing two great flavours, which both provide the intense freshness consumers expect from Trebor, in two delicious flavours; Extra Fresh and Lemon. Trebor Cool Drops Sugar Free aims to help retailers drive incremental sales by expanding the brand into a new segment and also brings excitement to consumers by combining proven trendy flavours, with the increasing demand for sugar free products’’

Retailers will also be able to find advice on how to boost mints sales further on

What does this mean to the retailer?

  • Excite your consumers with a new sugar free offering from the UK’s number one mint brand[5] to deliver against sugar free consumer need in line with the health and well-being trends we see on the market.
  • Stock up now ahead of heightened consumer awareness with a far-reaching digital campaign
  • Take advantage of our new 50p PMP[6] pack

[1] Nielsen value sales MAT w/e 08.09.18

[2] Nielsen Value Sales – Total Mints – w.e. 06.10.18

[3] Nielsen Value Sales – Total Mints – w.e. 06.10.18

[4] 18% market share

[5] Nielsen value sales MAT w/e 08.09.18

[6] Prices are recommended only. Retailers are free to set their own prices.

Comments are closed.

Over 18


To use this website, you must be aged 18 years or over

This will close in 0 seconds