The nation’s favourite Chai Latte, Drink me Chai, will be showcasing the very first natural Sugar Free Chai Latte at this year’s London Coffee Festival, along with a new Matcha Latte variety. At festival stand G28, from 28-31 March, the brand is also celebrating the wide-release of its In-Cup solution, the Chai Travel-Latte for on-board and on-the-go offering and unveiling new packaging for the Artisan Chai SKU available to foodservice operators.
Sugar Free Chai
To meet the demand for no added sugar menu items, Drink me Chai is launching a new naturally sugar free 100% vegan blend. The Sugar Free Chai Latte blend provides the same intense flavour and health properties as the original Spiced Chai Latte formula and will allow consumers to enjoy their favourite Chai Latte without the sugar content. Available in 1kg bags, the new blend is great for foodservice operators looking to update hot beverage menus with options for health conscious consumers looking to reduce their sugar consumption. As with the whole Drink me Chai range, Sugar Free Chai Latte is easy to serve, operators simply blend with hot milk or milk alternative for a delicious beverage.
Full of flavour and naturally vibrant in colour, the Matcha Latte variety joins the brand’s popular Superblends range, which harnesses the natural health benefits of super-charged ingredients. Matcha is a powerful antioxidant and is great for aiding weight loss; it is also growing in popularity with consumers who are looking to enjoy alternatives to traditional hot beverages.
Perfect for foodservice operators looking to tap into the trend for menu items that offer functional benefits and also add new and exciting flavours to their menus.
New look Artisan Chai blend
In a bid to offer more sustainable solutions to operators, Drink me Chai unveils its new 1kg oxo-biodegradable resealable bags for the brand’s Artisan Blend. Designed with caterers in mind, Drink me Chai’s Artisan Blend is dairy free and suitable for vegetarians and vegans and can be used to create delicious hot beverages and bakes that can be enjoyed by all.
Retaining its familiar purple colour but now with a matt finish, the new look packaging biodegrades much quicker than conventional plastic and looks at home in coffee shops and cafes.
To support operators offering on-the-go hot beverages, the brand’s in-cup solution taps into the ready to drink category. First launched in collaboration with Ryanair last year, Drink me Chai’s ‘Travel-Latte’ has already been served on over 600,000 flights.
Operators simply mix with hot water for a convenient serve, even in the clouds.
Amanda Hamilton, Founder of Drink me Chai, comments: “With greater consumer appreciation of new and interesting flavours as well as a real focus on health, Chai is the perfect addition to hot beverage menus and helps operators keep their offering exciting and appealing. Our new Sugar Free Chai Latte is completely natural and the first of its kind, catering directly to the demand for sugar free options that still taste indulgent and interesting.”
“London Coffee Festival is always a great event to see new innovations that are leading industry trends and a fantastic place to engage with operators and consumers alike. We are really excited to showcase the complete Drink me Chai range at the festival, unveil the latest Matcha and Sugar Free formulations as well as celebrate our new look packaging and convenient in-cup solution.”