belVita, the UK’s number one breakfast biscuit brand[i], with proven slow release carbohydrates[ii], has announced an exciting new consumer promotion. The new “Wake up and Win” competition, running from the 10th August to 5th November, offers shoppers the chance to win up to £10,000 in cash. There are 28 prizes in total up for grabs, including 3 prizes of £10,000, 5 prizes of £5,000, 10 prizes of £100 and 10 prizes of £50.
The “Wake Up and Win” competition, offering a total prize fund value of over £36,000, is running across more than 50 products from the belVita range, including shopper favourites belVita Soft Bakes in multipacks and single formats; perfect for the convenience channel. Consumers simply need to buy any participating product, text the word BELVITA along with the last 4 digits of the barcode to 60777 to be entered into the prize draw for the corresponding week.
Mathilde Rossignol, Brand Manager for belVita at Mondel?z International, comments: “Breakfast is a key meal: in fact, 95% of all UK adults eat it. Of those adult consumers that eat breakfast, 78%[iii] say they want a breakfast that will fill them up, while 67%[iv] say they try to eat a healthier breakfast. belVita helps to meet consumer needs thanks to its unique mix of five whole grains and its position as a natural source of fibre, calcium, magnesium and iron[v].
“We’ve developed the new “Wake Up and Win” promotion to both reward consumers who already start their day with belVita as well as bringing new shoppers into the category.
“Importantly, belVita also offers a great range of flavours and textures to meet consumer preferences. This is helping the brand to achieve one of the highest repeat purchase rates[vi] in the biscuits category at 61%[vii], demonstrating that its shoppers are loyal and will be looking for the brand on shelf. We recommend retailers stock up on the belVita range for their shoppers and ensure they display the campaign POS for maximum sales benefit from this campaign.”
The “Wake Up and Win” promotion will be supported by high-impact in-store POS, social and digital media marketing and an extensive outdoor campaign to ensure shoppers can’t miss the brand’s activity. Retailers should make the most of this added visibility and stock up on the range to maximise sales.
The campaign comes following the launch of new belVita Soft Bakes Blueberry single format earlier this year, to help convenience retailers target on-the-go shoppers. The delicious Soft Bakes range is growing by 13%[viii], making it a core part of the belVita range.
Retailers can also find further details on the “Wake up and Win” promotion, including a free downloadable poster, at www.deliciousdisplay.co.uk.
[i] Nielsen, total coverage, value sales to 18.01.20
[ii] Belvita Breakfast Biscuits have a high content of slow digestible starch, which slow release carbohydrates. Consumption of foods high in slow digestible starch raise blood glucose concentration less after a meal compared to foods low in slowly digestible starch.
[iii] Engage research, Belvita U&A (2015)
[iv] Engage research, Belvita U&A (2015)
[v] Belvita Breakfast Biscuits have a high content of slow digestible starch, which slow release carbohydrates. Consumption of foods high in slow digestible starch raise blood glucose concentration less after a meal compared to foods low in slowly digestible starch.
[vi] Kantar w/e 08/09/2019.
[vii] Kantar w/e 08/09/2019.
[viii] Nielsen, Total Coverage, Value Sales, WE 28.12.19
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