Following the successful launch of Taste Icons earlier this year, Walkers is expanding its range further with the launch of £1PMPs. The brand has taken inspiration from some of the nation’s favourite restaurants, transforming each of their signature dishes into a Walkers pack of crisps while also giving shoppers a free meal offer voucher for the partner restaurant flavour*.
Launching from mid-July, the £1PMPs, will be available in Impulse and Wholesale channels.
The limited-edition flavours and partnering restaurants include:
- Classic Cheeseburger inspired by Gourmet Burger Kitchen
- PERi-PERi Chicken inspired by Nando’s
- American Hot Pizza inspired by PizzaExpress
- Katsu Curry inspired by YO!
Fernando Kahane, Marketing Director Walkers Snacks at PepsiCo, comments: “Households have been shopping very differently since the start of lockdown; we’ve seen greater demand for larger packs over single serve formats. Our Taste Icons range has proved very popular with shoppers since its initial launch in March but in order to fully meet the shift in shopper behaviour, we’re expanding the range to offer even greater choice.
“Restrictions on Covid-19 are gradually being lifted and restaurants are being given permission to open under social distancing rules. It is our hope that with this promotion, it will not only boost snacking sales, but also drive much needed footfall back into the hard-hit hospitality sector.”