• Walkers will once again team up with Bestway for its latest retailer campaign that will see one lucky retailer win a cash prize to go towards the cost of their utility bills for a year*
  • Unlike previous years, the competition is also open to Bargain Booze customers as well
  • Retailers need only buy one case of qualifying promotional crisps from a participating Bestway depot (including online) to enter, with one case equalling one entry.

Following the success of last year’s YAYcation campaign, Walkers will once again partner up with Bestway and power one lucky retailer’s year with a cash prize that may be used against their utility bills*. The prize pool will not be limited to Bestway customers alone this time around either as this year’s giveaway has been opened up to Bargain Booze customers as well.

Matt Goddard, Wholesale Trading Director at PepsiCo, comments: “2020 was a tough year all of us, and convenience retailers really stepped up to support their communities, investing a lot of time, effort and money to make sure essentials were available for all.

“Retailers spend a lot in the last quarter to prepare for Christmas which can often lead to financial challenges when it comes around to the start of the new year. With the vast majority of the country being under COVID-19 restrictions during what are normally some of the biggest trading months of the year, it’s possible that a lot of retailers have seen a substantial dip in profits.

“This campaign provides a bit of relief to retailers financially, rewarding them for all their efforts last year and offering a way for them to start the new year afresh and with renewed positivity.”

The competition runs from 1st January 2021 until 25th March 2021. Retailers can enter as many times as the like by purchasing any qualifying case of Walkers crisps either in store or online with one winner receiving £8,970.55 cash to put towards their utility bills. Three runners up will receive £1,495.09 each and 10 retailers will receive x 1 case of each Promotional Product.

Goddard continues: “The success of last year’s YAYcation campaign has meant that we can extend this year’s competition to not only include a wider selection of Walkers crisps, some of which have only been launched this year, but also invite more symbol groups to get involved through the inclusion of Bargain Booze.”

Full terms and conditions for the competition can be viewed online at: https://www.promoterms.com/BestwayWalkersUtilities/

* Prize Tier 1 calculation: An estimated 1 years’ worth of utility bills being electricity, water, gas and business rates based on the average UK small business with a rateable value of £10,000 or less. GB, registered customers of Bestway Wholesale, Bestway Northern Limited and Batleys Depots or Bargain Booze store owners only. 18+ only. 01/01/2021 – 25/03/2021. Purchase any case of a Promotional Product to be automatically entered into the Prize Draw. Purchase required. Includes online purchases. One entry per case purchased. Prize Tier 1: 1 x £8970.55. Prize Tier 2: 3 x £1495.09. Prize Tier 3: 10 x 1 x case of each Promotional Product. Prize Tier 1 and 2 prizes may be used against your utility bills.  Max 1 prize per person. Visit www.promoterms.com/BestwayWalkersUtilities for full T&Cs, and Prize Tier 1 and 2 calculations, list of Promotional Products & prize details. Promoter: Walkers Snacks Limited.

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