The true flavour of IRN-BRU is a hotly debated topic – and to celebrate this great taste debate, its brand-new ad, ‘Prom’, captures a classic high school rom-com movie moment, but with a classic BRU twist…

Now screening on IRN-BRU’s socials and on prime-time telly spots across Scotland, ‘Prom’ is the latest film parody in a series of movie genre themed ads to explore the divisive topic of BRU’s delicious flavour.

Starring a tuxedoed ginger teen getting ready to take his date to prom while sipping an IRN-BRU, a dispute takes place about what Scotland’s other national drink really tastes like.

After a debate with the family members, the teen eventually decides to tell an unexpected guest to put her dancing shoes on – all thanks to their agreement on BRU’s signature taste.

‘Prom’ will be airing as a double-feature, with a second film, ‘Mob’ capturing a typical American mobster moment where a ‘disagreement’ kicks off when some henchmen argue about the true taste of BRU.

Adrian Troy, Marketing Director at AG Barr, said: “There’s so much fun to be had with the unique flavour that is IRN-BRU, fans globally cannot agree on the taste that makes it so special – whether you’re a prom date, or a mobster. Whatever the situation, we can all at least agree that IRN-BRU tastes phenomenal.”

Last year, the brand tackled the Wild West with the great taste debate triggering an all-out saloon brawl. This year’s expansion into the Teen Romance and Gangster genres demonstrate that the taste of IRN-BRU is still as elusive in the fictional world as it is in reality.

Watch both IRN-BRU Taste Debate ads via YouTube: ‘Prom’ and ’Mob’. This latest campaign airs from Thursday 10th March across TV, social channels and online.

For more information follow @IRNBRU on Facebook, Twitter, Instagram and Tiktok.

Comments are closed.

Bitcoin Tumbler Bitcoin Mixer best bitcoin mixer bitcoin mixing best bitcoin tumbler coin mixer crypto tumbler bitcoin tumblers Coinomize


To use this website, you must be aged 18 years or over
* by clicking above, I agree that I am over 18 years of age
Get Wholesale Manager delivered to your inbox for FREE
Join over 15k subscribers