Wing Yip Director, Brian Yip talks about the growing trends of world food in the UK.


“With an explosion in the number of pan-Asian restaurants pop up over the UK in recent years, we have seen an increase in the number of world foods and alternative ingredients entering the market.

“Earlier this year we commissioned our first Oriental Food Report, as a comprehensive study of the growing influence of Chinese and south-east Asian cuisines in the UK.

“It found that restaurants, especially those in and around London, are driving consumption of the cuisine, with 70-80% of those who eat Asian food doing so in a restaurant. We think this is critical to the success of the market, because most people do not cook this style of cuisine at home.

“Similarly, 94% of people have eaten Chinese food from a takeaway or in a restaurant, but very few had eaten the cuisine in a pub setting. This could be a huge opportunity for the pub trade.

“Increasingly, shelf space is being made for delicacies from around the globe as consumers look to try something new. Korean food, for example, is making particularly positive traction in the foodservice market, while Vietnamese is becoming more mainstream and Asian street food is fast gaining momentum.

“To be successful in the sector, it is crucial to have a thorough understanding of the market and to be able to evolve and follow new food trends as chefs and caterers call for increasingly diverse ingredients.”

Wing Yip, the UK’s leading Oriental food grocer, offers a range of authentic, readymade Oriental products in foodservice sizes – providing time-pressured kitchens with a high-quality option.

“Key products such as readymade dipping sauces and curry pastes offer timesaving solutions, while seasonings and flavour enhancers including Thai fish sauce, soy sauce and chilli paste will help to add authenticity and flavour to dishes.”

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