The world’s leading lighter brand BIC is launching an exclusive collection of daring and energetic Mini and Slim Flint lighters, designed by fabulous Spanish designer Agatha Ruiz de la Prada. The new range embraces the distinctive style of Agatha Ruiz de la Prada, fusing a vibrant colour palette with her signature star, sun heart and moon motifs. Yolande de Trogoff, Marketing Manager at BIC, said: “Agatha’s designs are internationally renowned, for their fantasy, vivid colours, energy and freshness. The collaboration with BIC lighters stays true to her original and bright style, full of colour and vibrancy.
“The new collection will particularly appeal to the female consumer, and the eye catching designs are sure to enhance visibility and increase impulse sales.”
As with all BIC lighters, the new Agatha Ruiz de la Prada collection fully complies with the new Child Resistant requirements and with ISO 9994 International Safety Standards for Lighter.
For retailers unsure of what the new legislation means to them, the informative BICareful newsletter is available by calling customer services on 01895 827100 or visiting and downloading it from the website www.childresistantlighters.co.uk.
BIC
Tel: 01895 827100
www.childresistantlighters.co.uk
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