Alpro previews Almond For Professionals

Alpro is ramping up its range of plant-based innovations specifically developed for baristas, with the launch of Alpro Almond For Professionals this summer.

The on-trend new almond offering was previewed at London Coffee Festival 2017 (6 to 9 April), which will also see the launch of new-look packaging for the Alpro For Professionals range. Joining Soya For Professionals and Coconut For Professionals as part of a three-strong range, Almond For Professionals is set to enable baristas to tap further into the growing demand for plantbased drinks, with 14% now regularly enjoying a plant-based beverage out of home.

All three products have been specifically formulated to deliver excellent workability for baristas, allowing the creation of high-quality microfoam and latte art, giving customers a delicious coffee experience.

“Alpro Almond For Professionals is perfectly placed to help baristas capitalise on the growing trend for plant-based hot drinks, with the added benefit of an on-trend ingredient that is already really popular at home,” explains Vicky Upton, Head of Marketing, Alpro UK & Ireland.

“Sales of our retail almond drinks are soaring by +24.8% year on year, and we’re extremely excited that we can now bring that success to foodservice outlets who are looking to maximise the plant-based opportunity.

“We are confident that Alpro Almond For Professionals has huge potential to drive sales in coffee shops. Consumers increasingly seek out exciting new plant-based options, and this new, specially-crafted blend gives baristas a high performance product with a subtle flavour which means they can deliver impressive coffees without compromise.”

Alpro For proFessionAls

www.alpro.com/for-professionals

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