Beaux Belles of London launch

Floral-FusionsBeams International, the UK’s market leader in food and drink gifting products, has launched a cosmetics and toiletries division – Beaux Belles of London.

Trading on the Beams reputation for supplying quality licensed gifts to large High Street names such as BHS, Tesco, Boots and Sainsbury’s, Beaux Belles of London is offering retailers and brand owners a high quality range of cosmetic and toiletry gift ideas.

The company is working with award-winning designer Laura Darrington. Laura’s work is highly successful in the greetings card market and Beaux Belles has created two toiletry ranges inspired by her distinctive style.

Laura Darrington ‘Floral Fusions’ and ‘Home Sweet Home’ pairs premium products with packaging that reflects the feminine, vibrant theme of her designs.

‘Floral Fusions’ is a selection of luxury hand care, bathing and travel products blended with the fragrant mix of black osmanthus, neroil and rose wrapped in a warming base of sweet amber, ebony wood and musk. RRP for the range is £4.99 – £13.99.

‘Home Sweet Home’ features a journal, fine bone china mug and other garden inspired gifts and toiletries fragranced with calendula and fig. RRP for the range is £4.99 – £13.99.

Premium

Both collections are premium ranges and have been initially developed for the department store and independent gift retailer market.

Matthew Russell, commercial director, said: “We launched Beaux Belles because numerous clients have for years requested cosmetics and toiletry ranges. They know our reputation for quality and reliability and like the flexibility of the Beams’ approach.

“We work with buyers to adapt and create high quality products that sit comfortably in specific price brackets. We believe this makes Beaux Belles a refreshing addition to the beauty market.”

Beaux Belles of London successfully debuted at Cosmoprof in March and is being established under the expert guidance of Charlotte Chambers – head of marketing and product development.

Charlotte, whose previous roles include marketing manager at Fine Fragrances & Cosmetics Ltd, brings more than 10 years cosmetics industry experience to the company.

Charlotte said: “The team has a wealth of knowledge and understanding of the gifting industry. Our expertise in developing tailor-made products and stylish off-the-shelf collections is the key to the highly accessible male and female gift ranges we offer. I believe this sets us apart from other gifting houses and I am looking forward to the opportunities ahead.”

In addition to the current ranges in production, Beaux Belles will be announcing further licensed collections in the coming months.

Beaux Belles of London will be featuring Laura Darrington ‘Floral Fusions’ and ‘Home Sweet Home’ at the Autumn Fair in September.

Beaux Belles of London

Tel: 01634 265494

www.b-belles.com