Core Rewards is the new initiative from best-one, Bestway’s symbol group, which will help retailers to sell more product and make more money amidst a highly competitive retail landscape. The initiative launched to best-one retailers on Thursday 1st August and is designed to increase a retailer’s awareness of the key lines best-one has identified to help them drive sales in a convenience store.
Consisting of a Core Product Range and a rebate scheme, Core Rewards includes 232 products at launch which retailers must buy 75% of to qualify for a financial rebate of up to 5% on those products [licensed drinks have a different rebate percentage due to duty].
Paul Adams, head of sales and development for best-one said: “Core Rewards is a new initiative which will help best-one retailers to keep on top of a focused range in their stores to support sales growth. The products have been identified by our expert trading team and will change periodically to help retailers keep up with NPD and seasonal trends.
“With the launch of Core Rewards, not only are we helping retailers identify which products they should always stock, we have also secured investments to reward them for doing so. This demonstrates our commitment to helping independent retailers grow their businesses in line with changing market needs.”
To achieve compliance for the Core Rewards rebate, retailers must order and receive delivery of at least one case of 75% of the products in the Core Rewards range in one calendar month. Once compliance is reached for the month, retailers will continue to receive up to 5% rebate on any additional cases ordered and received of Core Rewards products within that month.
The Core Rewards range spans all categories relevant to convenience including soft drinks, crisps and snacks, confectionary, alcohol, grocery, chilled and non-food and includes products from leading brands such as Coca-Cola and Mondelez, as well as best-one own label toilet tissue and best-one chilled juices.
Adams adds: “The Core Product Range identifies 2,000 of the fastest selling products and rewards retailers for stocking a specific range of these. We recommend that retailers work with their local best-one Business Development Managers to finesse the range for their specific store demographics, using the best-one store model and that they also buy from the Core Rewards recommended range to gain the additional benefits of quick sales and increased rebate.”
Core Rewards has been launched in addition to the existing ‘My Rewards’ rebate which best-one retailers receive in accordance with their symbol group compliance and which is already one of the leading rebates in the industry. This new additional benefit for best-one retailers launched with a Core Product Range brochure which further explains the scheme to best-one retailers and highlights all of the products recommended for retailers to buy.
Suppliers who want to be listed as part of the scheme should speak to their Bestway trading team contact.
Retailers who want to know more should talk to their sales representative or call the Bestway Contact Centre on 01738 646666.