It has been 15 years since Brakes became the first foodservice wholesaler to introduce Marine Stewardship Council (MSC) products into the UK foodservice market and it continues to promote the benefits of the non-profit organisation.
“Brakes now has more than 150 MSC lines, the largest range in foodservice, with a value in excess of £30m, a figure that increased by 3% in 2018, during which time we converted or introduced a further fifteen products into MSC status,’ says Sarah Wilkinson, Brakes’ Head of Food and Brand. ‘We were also the first national wholesaler to introduce the newly accredited MSC British Cod, helping to ensure seafood not just for today, but for future generations.’
Brakes is the only foodservice supplier to offer its customers the opportunity to come join their MSC certificate and thereby partner in the MSC Chain of Custody which ensures traceability of certified sustainable fish and seafood through every stage of processing, from fishery to final consumer. All companies that handle or sell MSC certified products must have Chain of Custody certification.