Heinz Beanz raids the fridge

Market leader Heinz, is invigorating the beans category this summer by adding a new format to its iconic Beanz range. The ‘Fridge Pack’, is...

Lurpak brings back saturday breakfast

The No. 1 butter brand, Lurpak, is investing £12 million in marketing support for 2009 with a new multi media campaign celebrating the pleasure...

Squeezing more out of breakfast

Health conscious consumers looking for products at breakfast that provide natural health benefits are driving the growth of the UK’s freshly-squeezed juice market, according...

Ready Brek partners with Play-Doh

Ready Brek, the healthiest children’s cereal brand, has partnered with Play-Doh, the number one arts and craft brand in the UK, for an on-pack...

Morning’s definitely not broken

The breakfast sales opportunity spans eating at home and on the move, and according to research experts Mintel it remains a hugely important category...

Lantmännen Unibake UK have breakfast covered

Samantha Winsor, Assistant Brand Manager at Lantmännen Unibake UK, offers advice on maximising the valuable opportunity for sales presented by the breakfast market. Breakfast continues...

Anchor targets cash and carries in summer activity

Anchor Butter, the UK’s third largest BSM brand, is supporting its successful advertising campaign, “Made by Cows since 1886”, by displaying specifically created point...

Kellogg’s brings value to breakfast with new campaign

Kellogg is spending £3 million launching a major six month campaign to inject some added value into the cereal category. The company will embark on...

Stoats secures listing with Brakes Scotland

Scottish oats company, Stoats has secured a Scottish listing with major wholesaler Brakes Scotland for its Porridge Oat Bars. The new listing at Brakes Scotland...

Wake up to Sunmagic

Kick-start your day with a glass of Sunmagic, the range of 100% fruit juices, smoothies and juice drinks. Sunmagic offers a wide variety of...

Read the latest issue

NOVEMBER DIGITAL EDITION – A new century begins

Welcome to the November Wholesale Manager. This month sees the celebration of the centenary of the founding of the FWD, Britain’s food and drink...

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