News in brief Breakfast news

Cafédirect growers launch into speciality teas Leading Fairtrade hot drinks company Cafédirect is adding two new speciality teas to its portfolio offering greater choice in...

Ready Brek partners with Play-Doh

Ready Brek, the healthiest children’s cereal brand, has partnered with Play-Doh, the number one arts and craft brand in the UK, for an on-pack...

Anchor targets cash and carries in summer activity

Anchor Butter, the UK’s third largest BSM brand, is supporting its successful advertising campaign, “Made by Cows since 1886”, by displaying specifically created point...

Weetabix On The Go Protein launches new chocolate variant

The number one breakfast drink in the UK, Weetabix On The Go, is adding a new chocolate flavour to its Protein range to bolster...

Stoats secures listing with Brakes Scotland

Scottish oats company, Stoats has secured a Scottish listing with major wholesaler Brakes Scotland for its Porridge Oat Bars. The new listing at Brakes Scotland...

Kellogg’s brings value to breakfast with new campaign

Kellogg is spending £3 million launching a major six month campaign to inject some added value into the cereal category. The company will embark on...

Heinz Beanz raids the fridge

Market leader Heinz, is invigorating the beans category this summer by adding a new format to its iconic Beanz range. The ‘Fridge Pack’, is...

Wake up to Sunmagic

Kick-start your day with a glass of Sunmagic, the range of 100% fruit juices, smoothies and juice drinks. Sunmagic offers a wide variety of...

Lantmännen Unibake UK’s guide to the most important meal of the day

Rachel Shoosmith, Marketing Manager, Lantmännen Unibake UK, offers advice on maximising the valuable opportunity for sales presented by the breakfast market. Breakfast is commonly known...

Tropicana to boost morning sales

Brits spend £76m eating breakfast out of home every day and Tropicana, one of the biggest juice brands in the UK, is introducing a...

Read the latest issue

MAY / JUNE DIGITAL EDITION – Time for action Brakes...

Welcome to the May-June 2018 issue of Wholesale Manager. After the heartbreaking headlines about plastic in the sea it’s good to see the wholesale...

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