Weetabix gets chocolate makeover

Weetabix, Britain’s favourite breakfast cereal, is launching Chocolate Weetabix, a tasty new chocolate version with all the wholegrain goodness of Weetabix and containing just...

Kellogg’s brings value to breakfast with new campaign

Kellogg is spending £3 million launching a major six month campaign to inject some added value into the cereal category. The company will embark on...

News in brief Breakfast news

Cafédirect growers launch into speciality teas Leading Fairtrade hot drinks company Cafédirect is adding two new speciality teas to its portfolio offering greater choice in...

Tropicana to boost morning sales

Brits spend £76m eating breakfast out of home every day and Tropicana, one of the biggest juice brands in the UK, is introducing a...

Lurpak brings back saturday breakfast

The No. 1 butter brand, Lurpak, is investing £12 million in marketing support for 2009 with a new multi media campaign celebrating the pleasure...

Weetabix On The Go Protein launches new chocolate variant

The number one breakfast drink in the UK, Weetabix On The Go, is adding a new chocolate flavour to its Protein range to bolster...

Ready Brek partners with Play-Doh

Ready Brek, the healthiest children’s cereal brand, has partnered with Play-Doh, the number one arts and craft brand in the UK, for an on-pack...

Morning’s definitely not broken

The breakfast sales opportunity spans eating at home and on the move, and according to research experts Mintel it remains a hugely important category...

Lantmännen Unibake UK’s guide to the most important meal of the day

Rachel Shoosmith, Marketing Manager, Lantmännen Unibake UK, offers advice on maximising the valuable opportunity for sales presented by the breakfast market. Breakfast is commonly known...

Stoats secures listing with Brakes Scotland

Scottish oats company, Stoats has secured a Scottish listing with major wholesaler Brakes Scotland for its Porridge Oat Bars. The new listing at Brakes Scotland...

Read the latest issue

MAY / JUNE DIGITAL EDITION – Time for action Brakes...

Welcome to the May-June 2018 issue of Wholesale Manager. After the heartbreaking headlines about plastic in the sea it’s good to see the wholesale...

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