Diet Coke is celebrating the launch of its new flavours, Diet Coke Exotic Mango and Feisty Cherry.
Diet Coke has released images of brand ambassador, Holly Willoughby, showcasing the unseen sides of her personality to celebrate the launch of new flavours Exotic Mango and Feisty Cherry. The launch coincides with the arrival of Diet Coke’s new £10million marketing campaign, Because I Can, which will see the brand encourage fans to live their life unapologetically. The campaign features a new TV ad which aired from the start of March, as well as a new pack design, as part of Diet Coke’s brand refresh.
Speaking about the rarely seen sides of her personality, Holly Willoughby comments: “I can definitely be feisty sometimes, so it has been fun to play with the cherry and mango themes. The new Diet Coke flavours offer an exciting twist on classic Diet Coke and a fresh alternative for fellow fans of the original.”