Discount channel wholesaler Rowan has appointed Laura Bull as its new Commercial Manager. Laura joins from Vestey Foods UK, where she was a senior buyer, and has previously worked at DBC Foodservice and Sainsbury’s.
As Commercial Manager for Rowan, Laura will become the main client contact, responsible for managing negotiation and developing strategies, delivering company volume and profit targets. Laura will also be responsible for building new relationships with FMCG brand owners and educating them on the opportunities available within the sector as Rowan seeks to grow its profits through the discount channel, rather than simply minimising losses through residual stock.
Over the last five years Laura has built a strong career within the food industry, developing key skills and experience across UK and international procurement, supply and buying sectors. The appointment follows recent company expansions as a result of Rowan’s own growth and the increasing popularity of the discount channel, which is expected to grow by 64.7 per cent to be worth £12.4bn by 2017.
Laura Bull commented: ‘I’m really excited to join the team at Rowan. I’m looking forward to bringing my experience of category management, commercial negotiation and existing strong supplier relationships to bolster Rowan’s already dominant position within the discount sector. I am very passionate about my career and believe that my enthusiasm and commitment will be well matched at Rowan, a company renowned for its ambition and growth within the discount channel.”
James Russell, Commercial Director for Rowan, said: “We’re delighted to welcome Laura to the team at such an exciting time for the discount channel. We know the industry is booming and we’re changing and expanding our business to meet the needs of this evolving sector. Laura’s appointment is one of many steps we’re taking to help build partnerships with leading brands, enabling them to realise the benefits of taking a strategic approach to the discount channel. We know that by doing this, brand owners can increase penetration, volume and value without impacting brand equity. We’re delighted that Laura will be part of the team to help make this happen.”