Doritos is excited to announce its bold partnership with Xbox for the very first time, to offer its shoppers the chance to win 70,000 amazing Xbox prizes including the fastest-selling preorder games console in Xbox history, the NEW Xbox One X. This is the first ever Doritos on-pack promotion over the Christmas period, and shoppers can start winning from now through to 31st December.
The promotion will appear across Doritos sharing and single-serve packs, including the new Doritos Roulette with Tabasco® Sauce and Doritos Heatburst®1. Each promotional pack will contain a unique code and during the promotional period shoppers will be able to log on to the Doritos website, www.doritos.co.uk/Xbox, and instantly see if they have won. Doritos will be giving away an Xbox One X every day of the campaign alongside a variety of other prizes including Xbox One games, Xbox Live Gold access, Xbox Game Passes and free packs of Doritos.
Will Robinson, Brand Manager of Doritos, comments: “The Doritos brand is truly ‘For The Bold™’ and so we are thrilled to tie up with Xbox as they are not only relevant with the Doritos target audience but it’s also a fun and bold brand. We believe snacks should be as fun as they are flavourful and our onpack promotion emphasises this.”
“With sharing bags responsible for one fifth of all savoury snacking occasions within the UK2 and single serve packs making up half of all crisp, savoury snack and nut sales3, we have huge confidence that this promotion will drive sales.”
The launch of the Doritos and Xbox partnership will be accompanied by major in-store support, as well as a powerful social media campaign and four weekend takeovers across the Xbox homepage.
Full terms and conditions of the promotion can be found at www.Doritos.co.uk/Xbox
1 Kantar Convenience, 16.07.17
2 Nielsen Total Impulse MAT to WE 18.03.17
3 Nielsen Total Impulse MAT to WE 18.03.17