The new 150-count range features the best-selling Elizabeth Shaw Dark Mint Crisp and Milk Mint Crisp plus a new non-mint flavoured selection featuring mouth-watering Butterscotch Crisp, Caramel Crisp, Honeycomb Crisp and Cocoa Crunch varieties.
Jo Kilinder-Smith, Senior National Account Manager for Elizabeth Shaw, said the food service launch of the non-mint selection followed last year’s “hugely successful” introduction of the four chocolate crisp varieties in the retail sector.
“An in-depth study of the food service category identified the demand and need for a non-mint after-dinner alternative to our very successful Elizabeth Shaw chocolate crisp range,” she said. “At the same time, we listened to requests from our food service customers for smaller pack sizes to complement and enhance our existing range.”
The new food service packs are being strongly supported by special introductory offers whilst the entire Elizabeth Shaw range will continue to benefit from major advertising, promotional and consumer sampling campaigns throughout 2012.
In addition to the new 150-count packs, Elizabeth Shaw will continue to offer its Dark Mint Crisp and Milk Mint Crisp chocolates in 300-count packs as well as its Dark Mint Cream and 70% Extra Dark Cocoa products in 260-count boxes.
“We believe there is an enormous opportunity for Elizabeth Shaw to further develop our business in the important food service sector and we are delighted to have responded to our customer needs with the launch of an enhanced and comprehensive range of quality products,” said Jo Kilinder-Smith.
Established in 1881, Elizabeth Shaw is best known for its brand-leading Mint Crisp chocolates with melt-in-the-mouth honeycomb pieces and for its iconic Famous Names liqueur chocolates.
Trade enquiries relating to the new food service range should be directed to:
Tel: 0117 937 1200