Franklin & Sons, the premium soft drink, tonic and mixer brand, has launched the ‘Taste Collective’ with the appointment of world-renowned bartender Rich Woods, chef Sophie Michell and cookery writer and food stylist Rosie Birkett as ambassadors. The ambassadors have been handpicked as the perfect trio to educate consumers and showcase how high-end trends can apply to everyday life.
The new campaign will showcase Franklin & Sons’ trend-led approach to the premium adult soft drink and mixer category, which offers innovative taste combinations and flavour profiles. The ambassadors will front campaigns from food pairing demonstrations to showcasing visionary ways to style a dinner party, or tips and tricks to creating beautiful cocktails and mocktails.
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