RB has launched a new on-pack promotion to support Finish All in One and Finish Dishwasher Cleaner rewarding customers with a night off from cooking and loading the dishwasher. A 2 for 1 meal voucher will be featured prominently on selected Finish All in One packs (39s, 52s and 78s) and Finish Dishwasher Cleaner allowing customers to enjoy a night out at one of a number of leading restaurants across the UK.
The promotion will be supported by a digital campaign which includes advertising and direct to consumer communication as well as in store point of purchase advertising.
The promotional easy peel voucher will be will be displayed on the front of 3.5 million packs across the different products and sizes and are estimated to be in market until February 2012. The vouchers will be valid for use until 31.03.12 and can be simply peeled off pack and handed in at the restaurant of choice. Customers will also be able to find more information about the promotion at a bespoke website www.finish.co.uk/nightoff. Designed to make their night off even simpler to arrange it will also help them find their nearest restaurant, view the menus and book a table.
Participating restaurants include: Bella Italia, Café Rouge and Strada.
Reckitt Benckiser (RB)