JUUL announces Booker partnership

JUUL Labs has confirmed that more independent retailers will have access to its product range after securing a listing with Booker.

The agreement with Booker sees JUUL products being available in Booker branches which house a tobacco room (approximately 130 depots) and all Booker customers who purchase JUUL products will have to comply with JUUL Labs’ Challenge 25 age-verification policy.

John Patterson, Sales Director of JUUL Labs UK comments: “The agreement with Booker not only gives thousands of unaffiliated retailers access to JUUL but also Booker’s symbol group customers. Many Premier, Londis and Budgens stores will already stock JUUL products but this agreement will make re-stocking and delivery easier as they will be able to order through their Booker accounts.”

Patterson adds “JUUL is the number one growth driver in the ENDS (Electronic Nicotine Delivery Systems) category1 and is already a leading closed pod system in the UK despite only having a fraction of the weighted distribution of more established brands so we know that where-stocked, JUUL is driving category sales. Now that JUUL has widened its distribution on a national level, we will be working with wholesalers and retailers to ensure that retailers have a greater understanding of the category, its potential and how it can drive footfall for them.”

Patterson also points out that JUUL Labs has invested in point of sale solutions to cater for every retailer from hanging parasite units which hold eight JUUL products to vape walls that provide a total vaping category solution. “Every retailer that stocks tobacco should also be providing their adult smokers with an alternative as tobacco is still the number one cause of preventable death worldwide.2 But we realise that retailers are at different stages in their vaping offer and have limited space in-store. We have therefore invested in a range of display units from counter top units to permanent FSDUs to offer retailers a solution depending on their requirements and budgets.”

The JUUL range listed in Booker will be: JUUL Starter Kit (JUUL device, USB Charger and four JUULpods), JUUL Single device and five 18mg/ml JUULpods refill packs (Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Alpine Berry) to accommodate a broader range of adult smokers looking to move away from tobacco.

JUUL contact details: 0808 164 1301 or email uksales@JUUL.com.

More information on JUUL products can be found at JUUL.co.uk

Sources:

1 IRiIValue Sales – 12 Weeks to 26/1/20

2. WHO