Following its successful introduction into the grocery channel last year, leading vaping brand Logic is significantly expanding distribution of its Logic Compact range across the independent and wholesale channels, and listings across KMG and convenience accounts will increase.
Logic Compact is a premium Pod device, offering a stylish, convenient and modern alternative to traditional vaping products.
The Compact range also includes magnetic refill pods, available in five flavours – each delivering a rich taste and enhanced performance by guaranteeing a secure connection to the device’s 350mAh battery at all times. Pre-filled in a choice of tobacco, menthol, berry mint, strawberry, or cherry, the pods reflect the UK’s most popular vaping flavours, fruit (41%), menthol (29%) and tobacco (19%)
Logic Compact has an RRP of £17.50 while the refill pods retail at £5.99. To celebrate the launch, a promotion of £10 per device will be running across all channels and a suite of merchandising and point of sale options will be available to retailers to help drive sales.