Lovetub predicts eruption in sales of new variant

Indulgent pudding brand lovetub is broadening its appeal with the launch of an explosively tasty new variant: Chocolate Orange Volcano.

The new variant comprises sumptuous chocolate orange sponge and gooey chocolate sauce, topped with chocolate orange curls and ‘volcanic’ popping candy. It will expand lovetub’s 100g range, which currently comprises Sticky Toffee Pudding and Chocolate Pudding variants. The desserts can be microwaved in just 30 seconds and eaten straight from the tub.

“Chocolate and orange is a mouth-watering flavour combination that’s always popular with dessert-lovers,” says Group Marketing Director Nigel Parrott. “The new variant is bound to catch shoppers’ attention, providing a tasty new option for lovetub loyalists whilst attracting new consumers to the brand.

“By meeting a specific consumer need, lovetub is driving sales in the chilled desserts category. As consumers continue to dine out less frequently, they are seeking indulgent treats to enjoy at home. The single-serve lovetub is the perfect ‘just for me’ luxury and is particularly popular with younger consumers seeking convenient treats that are quick to prepare and instantly satisfying.”

The lovetub brand aims to build on its impressive YOY unit growth of 50%* with additional store listings this Autumn/Winter.

Lovetub Chocolate Orange Volcano Pudding will be available in outers of 8, with an RRP of £1.29. It has been listed in Sainsbury’s since October 2012.

*Nielsen total coverage 52 w/e 21.7.12

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