Burton’s Biscuit Company is announcing the roll out of a range of larger, better value, price-marked Maryland Cookies packs, available exclusively to the convenience channel.
Available from mid-June, the new £1 200g PMP range, will replace the 99p 136g PMP range and include three flavour variants: Chocolate Chip, Double Choc and Hazelnut. Maryland Cookies, the UK’s No.1 cookie*1 at £49m RSV*2, will be offering shoppers even better value for money and driving impulse sales in stores.
Kate Needham, Marketing Director at Burton’s Biscuit Company says: “Price-marked packs remains hugely important in driving sales in the impulse sector, playing a vital role in offering shoppers reassurance when it comes to value, a factor which will be more important than ever as the nation faces into the challenges of a recession. We will continue to support the convenience channel by offering our bestselling products at attractive prices, enabling retailers to capitalise on the increased rate of sale we know PMPs can deliver.”
Burton’s offer a wide range of PMPs across its leading brands, including Maryland Cookies, Jammie Dodgers and Wagon Wheels.
Burton’s range of PMPs includes:
- Jammie Dodgers Raspberry (89P PMP)
- Wagon Wheels Original (£1 PMP)
- Wagon Wheels Jammie (£1 PMP)
- Maryland Choc Chip (£1 PMP)
- Maryland Double Choc (£1 PMP)
- Maryland Hazelnut (£1 PMP)
- Maryland Big & Chunky (£1.39 PMP)