Britain’s retailers are predicting bumper sales thanks to a summer of sport and with Wimbledon on the horizon, Nisa is stepping up to serve its retailers a range of fantastic offers from their ‘Get Involved’ campaign.
The promotional event is one of four aspects of Nisa’s core Summer Sorted campaign and focuses on numerous sporting events being held throughout summer, identifying key lines that are typically a big hit during this time.
Following the launch of the Summer Sorted campaign last month, activity is continuing throughout June and July, including the arrival of a more tennis-focused campaign ahead of Wimbledon which will begin on Sunday 16th June.
Along with POS material for stores to create in-store displays, a range of competitive offers is being made available to Nisa partners, supported by features in the consumer leaflet, on the Nisa Locally website and its social media channels.
Some of the deals available will include Pimms No.1 70cl (£11), Schweppes Lemonade and Diet Lemonade 2-ltr (£1), fresh Co-op strawberries (£2) and Co-op fresh British single cream 300ml (£1).
With research indicating that 58% of shoppers had family and friends over for a meal during Summer 2018, this presents a perfect opportunity for Nisa partners to really capture sales from planned purchasers on the hunt for specific items.
Head of marketing at Nisa, Philippe Rondepierre said: “A great selection of products is available to Nisa partners at really competitive prices, to help them prepare for these staple summer events and ensure they are the destination of choice for every shopping need – whatever the occasion over the coming months.”