Olive Oil World launches new UK programme

Olive Oil World, the Europe-wide promotion program of the European Union’s olive oils, has joined forces with Greek producers to bring its initiative to the UK.

L_DOP-2008_ENG-300dpiThe program aims to educate both food writers and consumers about the joy that European olive oils can bring to any menu, as well as sharing tips about when to use different types of olive oil and what makes them unique.

Launching now, the initiative will kick off with a series of newsletters aimed at broadening knowledge of olive oil, including sharing tips on how to taste and assess the qualities of different olive oils, as well as informing and educating people about the role that olive oil has to play in not only a healthy diet but also in a healthy life.

Campaign spokesperson Sara Walsh said: “We are incredibly excited to be bringing this program to the UK and look forward to sharing our knowledge with anyone who has an interest in olive oil.”

Olive Oil World

Sara Walsh

Tel: 01494 895505