Parfetts Cash & Carry has announced that its joint promotion with Shop-Equip will continue for the foreseeable future. Earlier this year, Parfetts teamed up with the retail and catering equipment supplier to offer customers the opportunity to obtain a wide range of equipment including display refrigeration, modular shelving, point of sales counters and cash control items without any additional outlay.
Joint Managing Director Greg Suszczenia said: “The scheme has generated a great deal of interest amongst our customers. They recognise the many benefits and advantages that a well merchandised store can offer and many of them are saving up for something meaningful. So far, we’ve given out over a million points! Our partnership with Shop-Equip, the UK’s leading shop fitting supply team, gives our customers access to the products they need to develop their businesses and we intend to embed the scheme into our business model for the future.”