Pepsi MAX adds

Britvic is introducing a new addition to its Pepsi MAX range with Pepsi MAX Raspberry, capitalising on the consumer trend for raspberry flavoured soft drinks. Pepsi MAX is a driving force in no sugar cola, worth £365m and growing 25.2% annually. Pepsi MAX Raspberry joins the cherry and ginger variants, which have sold £80.5m to date. The launch will be supported by OOH, TV, sampling and in-store activation. 61% of the nation chose Pepsi MAX over the best-selling cola following the brand’s Taste Challenge during summer 2018.